Why Fourth Dimension

Core Team

Shankar B

Shankar B is the Chief Executive Officer of Fourth Dimension Media Solutions Pvt Ltd. Prior to this, he was the COO of Ignitee Digital Solutions. In his 19 years of media sales experience, Shankar has worked across print, television, radio and events. He started his career in 1993 with Getit Yellow Pages, from where he moved to The Indian Express, where he headed a special feature division called Madurai Group.

Shankar also launched India's leading Hindi newspaper, Navbharat. He has worked with the country's leading equity research magazine, Capital Market.

In 1998, Shankar ventured into TV as he joined Chennai based Raj Television Network as manager, from where he moved to Turner International in 2003 as director (West). Here, he looked after the ad sales of TV channels such as Pogo, Cartoon Network, CNN, Zee English and Zee MGM. Later, he went back to Raj TV for one and a half years. Subsequently, he shifted to Hello FM as vice-president, sales and business development for close to two years and was involved in launching seven stations across Tamil Nadu.

Shankar is a graduate in physics with a post graduate qualification in systems management from NIIT. He has also obtained a diploma in sales training and a MDBA(marketing) from Symbiosis, Pune.

Bharath Viswanathan

Bharath Viswanathan is the Chief Operating Officer of Fourth Dimension Media Solutions Pvt Ltd. His key areas of concentration in Fourth Dimension would be acquisition of new business into the company's portfolio, setting up of teams nationally and setting up processes for each vertical, thereby ensuring that the key business objectives are met.

Prior to this, he was the Executive Vice President and National Sales Head of Hello FM, a seven station network in TamilNadu, owned by the popular Malar Publications Group. His 12 years of experience extends over television and radio space selling, where he has worked on popular brands like Radio Mirchi, Turner Broadcasting and Big 92.7 FM.

Though originally from the Finance background, media sales has always been a passion and will relentlessly continue to drive Sales in his current assignment.